11-03-2013

Hungarian Ad Market Continues Decline

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BUDAPEST: Advertising revenues for the Hungarian TV market fell by 11% in 2012 to just under 49b HUF.

According to the Budapest Business Journal, it was the fourth consecutive year that the market dropped, resulting in a four-year decline of some 30 percent.

Terrestrial TV accounted for 35 b HUF, cable and TV services brought in 13b HUF.