20-01-2011

Latvian TV Advertising Increases

By FNE Staff

Latvia had a 33% increase in TV advertisements in December 2010, compared with December 2009.

The data was compiled by research company TNS Latvia.

According to a report in The Baltic Course, most of the increase in advertising took place during daytime programming, 9 am to 6 pm, where advertising grew by 48%. Evening advertising in the 6 pm to midnight slot saw only a 1.3% rise.

The increase was credited to a slow fall for advertising, with companies targeting holiday shoppers.