This month we speak with Adam Pazera, the director and programmer of Cinema Światowid in Katowice, Poland.
Kino Światowid is built on the site of the first cinema in Katowice, Colosseum, which was erected by Julius Eckerich and inaugurated on 25 December 1909. In January 1945, the Colosseum was burned down by the Soviet army. Only the foundation remained. The excellent location of the cinema convinced the local authorities to rebuild the cinema quickly. However, the cinema was rebuilt in a completely new shape and with a new name. The new cinema, Światowid, was inaugurated on 25 December 1945.
FNE: What is the biggest challenge of running a cinema such as yours?
Adam Pazera: The biggest challenge is not succumbing to the temptation of commercialising the repertoire and to keep the artistic level of the movies screened.
FNE: What kinds of films do you prefer to screen and why?
Adam Pazera: For several decades Kino Światowid was treated as a specific cinema with an artistic profile. The name of our cinema, Światowid, means ‘worldview’. That is why our ambition is to show the world's best films premieres. We attach special importance to presenting films from the Cannes Film Festival. We periodically organise a programme called "REGIO-CANNES".
We also try to show films awarded at major European festivals with a priority given to films awarded by the Europa Cinemas Label. An important part of our repertoire is the Polish national cinema. In short, we show movies of the highest artistic level.
FNE: The cinema is home to many festivals, events and film weeks. Why are these important and what do they achieve?
Adam Pazera: The cyclical events (festivals, evenings, film weeks) reach out to the cinema audience and thus a "cinema family" is born, where viewers become friends. Through participation, the spectator becomes a co-organiser of the event.
FNE: What is the role of Europa Cinemas for cinemas such as your cinema and why is it important?
Adam Pazera: Europa Cinemas is consolidating cinemas of similar character. It encourages the exchange of experience and views about cinema management. The financial support to cinemas, which helps organising events, is also great.
FNE: How does a cinema like yours serve the local community?
Adam Pazera: First of all by a good and ambitious repertoire at a high level. Our local community is diverse in terms of tradition and cultural influences. It is composed of Poles, Silesians, Germans and Jews. They are all part of our offer. German and regional (Silesian) films are very popular among our audience.
Spectators can come to our cinema without searching for any particular film and will not fail to find quality. In our voivodship (more than a dozen cities in one area), Światowid Cinema is perceived by the people as a "pearl in the crown”.
FNE: Can you say something about your work with young audiences?
Adam Pazera: For years, we have organised an educational programme, New Horizons Film Education, for young viewers of all ages. These screenings are preceded by specialised lectures and followed by discussions about the film.
FNE: What about the digitalisation of cinemas? How does it affect your work and your cinema?
Adam Pazera: The necessity of digitalisation has contributed to a better image and sound quality, but it did not matter to us before because we were still a "premiere movie" house and we had no problem accessing movies firsthand. However, we lack the nostalgic sound (rattle, murmur) of the movie projector in the projection booth...
Population: 39.23 m (2016)GDP per capita in USD: 27,654 (2016)Admissions: 51 m (2016)Admissions per capita: 1.3 (2016)Admissions domestic films: 12.8 m (2016)Box office: 219 m EUR (2016)Number of feature films produced: 49 (2016)Average ticket price in EUR: 4.2 (2016)PISF Operational Programmes budget: 23.6 m EUR (2016)
(Source: PISF, Statista, the World Bank)
Admissions Top Ten 2016
Top 10 in Europa Cinemas Network cinemas (2015)(16 towns, 34 cinemas, 85 screens)
1. Relatos salvajes (Argentina), by Damián Szifrón2. Youth (Italy), by Paolo Sorrentino3. Spectre (USA), by Sam Mendes4. Ciało (Poland), by Małgorzata Szumowska5. Listy do M. 2 (Poland), by Maciej Dejczer6. Amy (UK), by Asif Kapadia7. Minions (USA), by Kyle Balda, Pierre Coffin8. Star Wars: The Force Awakens (USA), by J.J. Abrams9. Ida (Poland), by Pawel Pawlikowski10. Fifty Shades of Grey (USA), by Sam Taylor-Johnson
Source Europa Cinemas
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