Storytek: Sten-Kristian Saluveer Introduces: Fienta: Fair, Honest, Efficient Ticketing and Event Management

FNE Innovation 2019-11-20
Rene Lasseron Rene Lasseron

Our new guest is René Lasseron, Founder and CEO of Fienta, a company that makes it easy and affordable to organise and manage events, and to sell tickets.

If you want people to attend your event, you need to promote it online - that much is clear. The global online event ticketing market is expected to reach $67.99 billion (US) by 2025, with more and more people taking the fastest and most efficient way to buy event tickets, and expecting the availability of an easy online option.

There had only been the choice of a few big conglomerates, whose top priority was not helping event organisers. That’s all changed, thanks to Fienta.

What Challenge is Fienta Solving?

Fienta answers the question of what event management would be like if organisers didn’t have to worry about effective promotion, and had a promoter which acts in the interests of its clients. That is something which, the founders of the company saw, did not happen with the major players in the ticketing industry.

The challenge is to help the event organisers sell tickets on their own terms. To allow them to sell in their own language and let their customers pay with convenient payment methods. To sell simultaneously on their own website, Facebook, and Instagram. And to make it possible for them to gather data and optimise marketing for that and future events.

Most users go to ticketing sites looking for something specific. That might be a ticket to a film night at their town hall, or to an Andrea Bocelli concert at an arena. Whatever the reason might be, they want the smoothest path to buying that ticket. They don’t want to find a site password they’ve probably forgotten, or to have to scroll through hundreds of other similar event listings to find theirs.

Most other ticketing sites are not fit for purpose in this era of distributed commerce. They don’t benefit big business, and as they don’t give pride of place to smaller events, they certainly don’t benefit businesses on a tight budget, or gig-economy freelancers. Fienta does.

What’s the Solution?

Fienta focuses only on what users need to sign up to an event in the quickest way possible, and on what event organisers need in order to promote their event effectively. Social media provides the best possible discovery tool, and Fienta is not trying to be Facebook. Its purpose is to display the events users are most likely to be interested in, based on their location.

Fienta treats users and event organisers fairly, giving all events, of all sizes, a great spot on the site, along with prompt personalised support where it is needed. Organisers told us, in our market research, that they did not trust the major players in the ticketing market to make their event easy to find.

They also felt they were paying an unnecessarily large amount for promotion on sites. Fienta guarantees that only the required commission will be charged, no more. There is a need for a site that everyone can afford to use to promote any kind of event. That’s what Fienta is.

For the benefit of both the user and the organiser, event pages are quick-loading and beautiful, with each event given its own clean-looking landing page. Tickets can be purchased through a three-step process, in which users say how many tickets they want, then give their email address, and then pay securely with a credit card or bank transfer.

How Does Fienta Work?

  • Organisers sign up through a simple registration form, requiring the minimum personal details needed.
  • They are then put through to a page where they can create a new event. After an event has been created, that will show on the same home screen.
  • Event details required are relevant and logical - name, description, time, location, and whether it will be a public or private event.
  • When the draft event has been saved, ticket types can be set up.
  • The appearance of the ticket, which comes with its own QR code and can be displayed on any mobile device, can be edited by the organiser.
  • An order form can be created, if the organiser wishes attendees to answer questions when purchasing tickets.
  • The look of the event page can be customised, with a high-resolution leading image, and the option to enter a principal page colour by HEX code.
  • The end user will then see the event location on a convenient map, and a clearly marked “buy ticket” link at the top of the page.
  • Organisers can register attendees at the event through the purpose-built Fienta ticket scanning app, which makes it easy to generate attendance data for every kind of event.

About the Author: René Lasseron Founder and CEO @ Fienta

René has led software development teams for the past 25 years. Studied informatics and business in Tallinn and Tokyo, he now focuses his passion of creating world-class software on disrupting ticketing industry.

About Fienta:
Fienta is an integrated platform for event promotion, customer engagement, analytics and ticket sales. Our mission is to create the easiest way to sell and buy tickets online.
https://fienta.com/
This email address is being protected from spambots. You need JavaScript enabled to view it.
+372 54 00 4526

FNE AV INNOVATION TEAM

SKS Headshot SmallSten-Kristian Saluveer

Storytek Creative Hub (Founder and CEO)
Head Of Programming // NEXT at Marché du Film - Festival de Cannes
Associate Expert/ Mission of Special Advisor Guillame Klossa to Vice President Ansip (European Commisson)


Kay Meseberg Copyrigth Gordon WeltersKay Meseberg

The head of ARTE unit dedicated to upcoming technologies.


SamiArpa   Sami Arpa

The Author of LargoAI.


2019 03 26 Sarah Geeroms 001  Sarah Geeroms

The creator of  the Sandbox Hub.


DavidAVDavid Mühle

Author of the Playpilot


a73c9c934d516c44d3526d300430033a LRémi Burah

SEVP of ARTE France Cinema
CEO of ARTE/COFINOVA
President of ARTE KINO Endowment Fund


e24862df3e1119a688c41acdd1c54d38 LWilliam Page

CEO FASSOO


 c235a232193b6c66b21f7058d5cb5d02 LMathilde Henrot

COO Festival Scope Pro


Jorik2Jorik Jakubisko

Transmedialist (co-owner) 
Jakubisko Film (a creative partner)


AgnesSalsonAgnes Salson 

Filmmaker, created the project "Tour d’Europe des cinémas"


AdamSirokyAdam Široký

Ventuz designer, data integrator, software developer, VJ XLAB.   


MurielJolyMuriel Joly

In charge of business development for Under The Milky Way.