focal2017

Macedonian TV Revenues Down Featured

2017-08-15

SKOPJE: Macedonian TV revenues reached in 2016 their lowest point in the last five years. Commercial and public broadcasters generated total revenues of approximately 25 m EUR / 1,540,190,000 MKD, representing a drop of 50% compared to 2015.

The financial result of all TV broadcasters marks a loss of 2.2 m EUR / 137,970,000 MKD, according to the Macedonian Agency for Audio and Audiovisual Media Services.

Also in 2016 the advertising revenues in the TV broadcast sector represented 85.75% of the total revenues.

A total of 28 of the country’s 63 TV broadcasters generated positive financial results, mainly from advertising. TV Sitel had the highest overall revenues with 7.69 m EUR (which is a drop of 12.63% compared to 2015), followed by Kanal 5 (with 3.36 m EUR representing a drop of 29.1%) and Alsat-M TV  (2.77 m EUR representing an increase of 2.86%).

In 2016 the public broadcaster Macedonian Radio Television generated the lowest figures in revenues in the last five years with 67.50% coming from the broadcasting fee. This is a drop of 7.35% compared to the 2015 level.

As in 2015, TV Sitel was the most watched domestic TV station in 2016, while Discovery was the most watched foreign TV station.

Subscribe to FNE daily»

rusian longtext