What companies need to know about moving into Europe

By Roger Bickerstaff and Richard Eaton

    If the United States and the United Kingdom are two countries separated by a common language, Europe is a common market separated by 28 languages. Doing business, even in England, where, as George Bernard Shaw (or maybe Oscar Wilde) alluded to, words may be common to both countries, but the meaning of those words in English may not be as they are in American.

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