The Times of Malta reported that the Isle of MTV Malta Special is to become an annual event. According to the report, MTV executives met with the Prime Minister of Malta as well as with the Secretary for Tourism to inform them that they plan to increase the scale of the production and make it a permanent event in Malta.
The meeting followed the success of the recent Isle of MTV concert, the second time it was held in Malta. The filming of the event we the first in Malta to employ HD technology, and it attracted the country's largest audience ever, according to Tourism Department authorities. The government sees the concert as fitting in with its goal of making Malta a leading tourist destination by 2015.