06-02-2012

Filmbox reports record growth levels in Poland

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    {mosimage}WARSAW: Filmbox channel in Poland has recorded impressive growth of over 90% (0,17% SHR) in November 2011 and 58,4% in December 2011, according to data produced by Nielsen Audience Measurement for the Polish web portal wirtualnemedia.pl.

    From January to December 2011 Filmbox noted 94% share increase in the 4+ group among film channels in Poland. Nielsen Audience Measurement also reports that Filmbox noted the highest growth rate of 45,1% in the 16-49 group, which is the age group most attractive to advertisers. Filmbox channel is a basic film channel with a total reach of 5,2 million households in Poland and is carried by all major satellite platforms and cable operators in the country.

    Filmbox is also available in the Czech Republic, Slovakia, Hungary and Romania along with other Filmbox brand channels including: Filmbox HD, Filmbox Family, Filmbox Extra, Filmbox Extra 1 and Filmbox Plus.

    Source : SPI TV News