Budapest, April 18, 2011
HBO Central Europe (HBO CE) has won the gold award for Best Integrated Marketing Campaign for the Cinemax Brand Recognition campaign at last week's 2011 PromaxBDA conference in Berlin, which awards a commitment to excellence in marketing and creativity.
PROMAX is the world's leading and most prestigious broadcast and design conference and award, with forty categories, five-six nominations in each category and more than two-thousand entries this year.
Entries from HBO CE's Creative Service were in the top five in four categories: the Best Image Campaign for the Cinemax Launch Attitude Campaign, the Best Sound Design for HBO's "El Orphanto" spot, the Best On-Air Identity for the Cinemax graphic package and the winning Cinemax Brand Recognition campaign.
"Winning the Promax Gold Award is undeniable proof of the enormous talent within the Creative Services department of HBO Central Europe," said Balázs Böjthe, Brand Manager of Cinemax. "We are honored by the industry's recognition of our work, which I know will inspire the team to continue to produce ever more creative campaigns in the future."
The winning Cinemax campaign, which ran in 2010 in Poland when HBO Central Europe re-branded the Cinemax channels, was produced by the Creative Services department of HBO Central Europe in full cooperation with the online team in Budapest and the marketing team in Warsaw.
"The Promax Gold Award is a first for HBO Central Europe, I am proud of the innovation and creativity of the team," added Gábor Varga, Head of Creative Services of HBO Central Europe.
On April 11, 2011, Gábor Varga has been invited to represent HBO Central Europe on the PromaxBDA advisory committee, creating an excellent opportunity to bring the central European region into the professional world of Promax.
HBO's Cinemax Brand Recognition campaign was selected by an expert panel of judges using a scoring system based on three separate criteria, overall creativity, production quality and achievement of stated or implied marketing objectives. The integrated campaign consisted of online communication, print materials and video spots for both TV and online. The objective of the campaign was to create a buzz around the Cinemax brand and associate the brand with movies. The campaign centered around a fun movie quiz with pictures and videos, heavily supported by a social media presence, creative banners on top sites, print media and video with the tagline "WHAT DO YOU KNOW ABOUT MOVIES?", directing viewers to the Cinemax branded quiz site.
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Press contact
Gerry Buckland
HBO CE Corporate Communications
+336 1757 3478 / +44 7774 860011 E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
HBO Central Europe - HBO Holding Llc. H-1117 Budapest, Irinyi J. u. 4-20. T.: +36 1 372 3700 F.: +36 1 209 7607 www.hbo-centraleurope.com
About HBO Central Europe
Home Box Office, America's leading premium television network, provides basic and premium pay television entertainment channels for cable TV, Direct-to-Home and MMDS platforms. HBO Central Europe - owned by Home Box Office Inc. - currently provides basic and premium channels to 14 countries in the region, including: Hungary, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Moldova, Slovenia, Croatia, Serbia, Kosovo, Montenegro, Macedonia and Bosnia.
HBO CE offers five high quality movie channels (HBO, HBO2, HBO Comedy, Cinemax and Cinemax2) and a digital package (HBO HD, HBO2 HD, HBO Comedy HD, Cinemax HD, Cinemax2 HD, broadcasting HBO and Cinemax programming in high definition, HBO ON DEMAND, HBO's subscription video on demand service and HBO GO, HBO's broadband SVOD service) with unique programming and broad audience appeal.
The headquarters of HBO Central Europe is in Budapest, Hungary.
About PromaxBDA
PROMAX is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers.
Every Promax/BDA annual conference brings together creative minds, exploring the future direction of our industry. Each occasion reflects the cultural identity of its location, showcasing the latest technology and developments that will impact on our work, and demonstrating the thinking that will guide us into the future.
Throughout the world the Promax/BDA awards, which are presented in each region, are regarded as the most prestigious awards for creative endeavor in this field. Their reach also extends into the academic community where they identify and nurture the future generation of promotion, marketing and design professionals.
The conferences taking place in Europe, Arabia, USA, Asia, Australia, Africa, New Zealand, Latin America and the UK, Promax/BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
