Eastern Europe Delivers on its Promise
Potential of central and eastern European television now being fulfilled
New research from Informa Telecoms & Media has found that the long-held potential of central and eastern European TV markets is now being realized with significant revenue growth. Eastern European TV (12th edition) has discovered that the region's pay TV sector was worth an impressive $5.6 billion in 2007, but is expected to more than double to $12 billion by 2013. When advertising revenues are added, the market will be worth more than $23 billion in 2013.
Adam Thomas, Informa's media research manager, and author of the report, said: "The countries of central and eastern Europe already offer a wide range of attractive opportunities for international TV players and investors. And this positive environment will only get better, with a period of extensive merger and acquisition activity expected over the next few years."
Eastern Europe: Pay TV revenues ($ million)
|
| 2007 | 2013 |
| Czech Republic | 468 | 1,165 |
| Hungary | 313 | 735 |
| Poland | 1,800 | 3,616 |
| Romania | 454 | 815 |
| Russia | 910 | 2,655 |
| Rest of Region | 1,702 | 3,004 |
| Total | 5,647 | 11,990 |
Source: Informa Telecoms & Media
The region is also making good progress in upgrading networks to digital TV. The research has found that the 22 million digital homes at present will grow to 35.7 million by 2013. According to Thomas. "Digital satellite has led the way so far, with cable slower off the marks towards digital conversion. But with IPTV making some inroads in the region, there is evidence of cable now looking to upgrade with greater urgency."
Eastern Europe: Digital TV homes (000)
|
| 2007 | 2013 |
| Czech Republic | 1,184 | 4,968 |
| Hungary | 767 | 3,342 |
| Poland | 3,962 | 11,903 |
| Romania | 1,036 | 4,525 |
| Russia | 4,376 | 17,741 |
| Rest of Region | 10,254 | 27,575 |
| Total | 21,579 | 70,054 |
Source: Informa Telecoms & Media
Note: The 290-page report Eastern European Television - 12th Edition is published by Informa Telecoms & Media. Informa Telecoms & Media produces a wide range of media business publications, including TV International, New Media Markets, Cable & Satellite Europe and Television Business International. It produces a market-leading portfolio of regional TV reports - including Asia Pacific TV, Americas TV, Middle East & North Africa TV and Western European TV.
About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business intelligence and strategic services to the global telecoms and media markets. There are two key strands to Informa Telecom & Media's business:
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Informa Telecoms & Media produce and distribute business information products using innovative formats and powerful channels that meet the real business needs of their customers. Informa Telecom & Media's newsletters, reports and consultancy guides the decisions of over 10,000 leading Decision makers
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Informa Telecoms & Media works to actively foster and empower the communities it works with, assisting in debating and sharing best practice, solving problems and stimulating innovation. From magazines to online information portals, from large exhibitions to intimate networking lunches at focused conferences, Informa Telecoms & Media bring the industry together to enable progress within the dynamic telecoms and media markets.
For Further Information, please contact:
Adam Thomas
Media Research Manager
Informa Telecoms & Media
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+44 (0) 207 017 4274
