Sponsorship - the golden goal of advertisement?

IP & IT analysis: How can sponsors protect their rights? Craig Giles, a senior associate in the sport and media groups of Bird & Bird LLP, advises on the practical issues concerning sponsorship of major international sporting events.

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Copyright levy: the new criteria of the Italian Ministry Decree of June 20, 2014

On 8 July this year, the Decree of the Ministry of Cultural Heritage and Tourism – the Decree - (dated June 20, 2014) entered into force. The Decree updates for the next three years the copyright levy applicable to the records of phonograms and videos used by private subjects, as foreseen by the Italian Copyright Law,. Further to the Decree's introduction, SIAE, the Italian collecting society, has recently published the charts from which businesses subject to the levy obligations could calculate and pay the relevant amount to SIAE.

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Focus on R&D tax incentives

A significant number of countries now offer the critical operational pre-requisites for conducting research and development (R&D), i.e ., access to growing markets/customer base, access to talent, intellectual property protection, stable economy/government and IT infrastructure. This has led many countries to promote relocation of R&D operations to their country as part of their innovation-led economic development strategies. R&D tax incentives are an important component of these strategies and thus tax competition amongst European countries in respect of IP and related activities has become increasingly the norm.

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Data Protection Regulation – EU Parliament Latest Resolution

On 12th March 2014, the European Parliament voted overwhelmingly in favour of new data protection laws.  The formal First Reading vote confirms the text of the draft Regulation approved by Parliament's LIBE Committee in October 2013.

This is, however, far from the end of the journey to new EU data protection law: the Council of Ministers has yet to finish its review of the Regulation, which must then be agreed with the Parliament.

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Bird & Bird wins several awards in the international Who's Who Legal Awards 2014

Bird & Bird is pleased to announce that our firm won several awards at the Who's Who Legal Awards ceremony which took place in New York on Monday 31 March.

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European Parliament votes for compulsory "Made in …" labels

In April 2014 The European Parliament voted that manufacturers should be required to label all non-food goods with their country of origin. The new law will not only make the labelling mandatory, it may also change well-established rules already in place in several member states of the EU.

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Slovakia retains popular wine brand Tokaj

The producers of Tokaj wine in Slovakia may continue to use the brand name after the CJEU's decision (Case C-31/13P) on 13 February 2014 dismissing Hungary's Appeal and holding that the listing of the Slovak wine name “Vinohradnícka oblasť Tokaj” in the E-Bacchus register of protected designations of origins did not constitute an actionable measure within the meaning of Article 268 TFEU.

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Digital killed the television star

It has always been tricky to identify and target audience demographics in TV advertising. "Spray and pray" is how Yahoo’s chief of sales, Wenda Harris Millard, recently summarised the position. The advertising business was built on top of network television. Traditionally, advertisers could reach the majority of viewers by buying prime time slots on 2 or 3 channels.

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