TALLINN: Under new revisions to the Media Services Act introduced by the Ministry of Culture, subscription-based streaming services will be required to channel 5 percent of their local earnings directly back into Estonia's domestic film and television sector.
The bill is based on the EU's Audiovisual Media Services Directive (AVMSD) and could take effect in Estonia as early as 2027 or 2028. It will apply not only to streaming giants (Netflix, Apple TV, Disney+), but also to domestic platforms.
It is estimated that Netflix has around 140,000 users in Estonia, according to ERR, which is quoting Culture Ministry's audiovisual field and digital culture adviser Karlo Funk saying that the measure could add 1.5 m to 2 m EUR to the market each year.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.