Poland's advertising market rose by 12.7% to 4.48 billion zloties (1.3 billion euros) in the first nine months of 2007 with the highest growth in the Internet segment, according to market researcher Starlink.
The Internet segment showed growth of 40.4% or 211 million zloties, while the largest amount of advertising went to the TV sector which grew by 12.2% to 2.25 billion zloties. Cinema advertising showed growth of 20.3%.
Ad spending by daily newspapers rose only 2.7% while radio ad revenues rose 6.0%.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.