02-12-2010

PRODUCTION: The End of Rain in development

By Iulia Blaga

Director/writer Alex Rotaru is in development with his first feature film, The End of Rain, focusing on the culture clash and conflict between generations and inspired by his own experience as a Romanian imigrant in the United States. The film will be shot in English in the United States for 21 days in 2011.

Rotaru wrote the script three times before concentrating on the story of an apparently perfect American family with Romanian roots confronted with the arrival of an old relative from Romania. The Romanian title is Sfârşitul ploilor, while the working title in English is The End of Rain, with the alternate title My Uncle Sam also under consideration.

The film is produced by Eugen Rotaru and the Romanian company Star Media Music SRL in co-production with Rotaru and his American company IFavor Entertainment Inc. The project won a production grant of 149,000 euro (640,000 RON) from the Romanian National Centre for Cinema (www.cncinema.abt.ro) in 2006. It also received 14,000 euro (60,000 RON) from the advertising Romanian company Mindshare Media SRL (www.mindshareworld.com). Romanian Public Television (www.tvr.ro) will support de film with 46,500 euro (200,000RON) Other advertising companies from Romania are expected and as well as private investors from the United States. The budget is $1 million (760,000 euro).

Rotaru graduated in physics from Massachussets Institute of Technology in the U.S. and went on to study film at the School of Cinematic Arts from the University of Southern California. He worked as a writer, creative executive, producer, editor, director and cinematographer. He directed two long documentaries, They Came To Play and Kids With Cameras. His third long documentary, Shakespeare High (with Kevin Spacey as executive producer) is currently in post-production.

Production Information

 

Star Media Music SRL

24, Ion Campineanu street

Scara 2, Etaj 3, Apt. 43

Sector 1, Oficiul Postal 1, Cod 010062

Bucharest, Romania

Phone: +0213103322

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IFavor Entertainment Inc.

145 S. Reeves Drive, #102

Beverly Hills, California

90212, USA

Phone: +13106667645

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